ABOUT US | UPENDS

Our Brand

UPENDS, a sub-brand of ALD Group Limited, was established in 2019. Driven by user satisfaction, UPENDS has always been user-centric, focused on producing high-quality products and has tried its best to become vapers' favorite brand.

Our Mission

We are committed to providing our customers with efficient, premium atomization solutions and high-quality products with better usability, design and value to help create a smoke-free world.

Our Values

Unique is our brand attitude that refuses to be ordinary
Popular is a design philosophy we insist on
Eco-friendly is a lifestyle we will eventually achieve
Neo is a marketing sense that keeps us ahead of the curve
Dream gives us the strength to go up and forward
Science is the foundation of our ambition to create a better world

FRESOR INSIDE

FRESOR From Heart, Beyond Future Based on the relentless pursuit of a better atomization experience, we have invented the next-generation mesh coil technology and built up the FRESOR technology platform, a new technology brand. The FRESOR consists of FRESOR Nova and FRESOR Max, and aims to solve users' pain points of products.

UPENDS HISTORY

2019

UPENDS established.

2020

First product “Uppen” released (Sold more than 300 thousand kits)

2021

Global best seller “Upbar” released (Sold more than 10 million kits)

2022

Industry-first sports car concept disposable vape “UPBAR GT” released (Sold more than 5 million kits)

2023

Industry-exclusive FRESOR technology platform released (More than 10 products powered by FRESOR are sold in over 40 countries)

Brand Stories

Our Stories UPENDS, a fast-growing brand, aims to bring more joy to users and is committed to making the world a better place.

Refuse To Be Ordinary

Our team is made up of vaping industry veterans, with extensive experience and a strong belief in vaping's contribution to reducing the use of combustible tobacco worldwide. We are enthusiastic, professional and optimistic about the future of the vaping industry.

Strength That Makes Us Greater

We have more than 300 senior engineers in various fields, equipped with high-standard independent laboratories, and maintain close cooperation with a number of high-end colleges and universities. We invest more than 8% of sales revenue in research and development every year and lay exclusive patented technology and intellectual property rights, all to make the product performance better, safer to use and more satisfying for users.

300+ Research Staff
6 Industrial Base
IPD Develop Advanced System
8% R&D Investment
500+ Core Patents
50%+ CAGR

Complete, Reliable & Efficient

As a sub-brand of ALD Group Limited, we own several manufacturing centers of over 80,000㎡, which have passed international ISO9001, 13485, 45001 and 14001 certifications. We have set up a fully automated manufacturing factory, including assembly, testing, packaging and other necessary production lines, which achieves more than 100 million products per month. Based on these production lines and supply chains, we are able to provide manufacturing and product supply with high reliability and efficiency.